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Neuromarketing News

  1. Only 28 days until the Shopper Brain Conference in Dublin.

    Carla Nagel
    Only 28 days until the Shopper Brain Conference in Dublin.

  2. Affectiva Announces New Emotion AI Attention Metric

    Hailey Driscoll

  3. The Three Rs Pushing Consumers’ Eco-Friendly Carts

    Kathryn Ambroze
    The Three Rs Pushing Consumers’ Eco-Friendly Carts

  4. Honda: Embedding Neuro-Aesthetic Apps Into the Creative Optimization Proces

    Louise Furneaux, Chris Christodoulou and Thom Noble
    Honda: Embedding Neuro-Aesthetic Apps Into the Creative Optimization Proces

  5. The Brain and Branded Content

    Shauna Houlton and Kevin Keane
    The Brain and Branded Content

  6. Call for Submissions: Unveiling the Power of In-store Communication

    Carla Nagel
    Call for Submissions: Unveiling the Power of In-store Communication

  7. Look at Me!

    Carla Nagel
    Look at Me!

  8. How the new IKEA Paris City Store was Conceptualized with Brain-pleasing Marketing

    Lluis Martínez-Ribes
    How the new IKEA Paris City Store was Conceptualized with Brain-pleasing Marketing

  9. Uncovering the Why of Consumer Behavior: From Neuroscience to Implementation

    Christian Scheier and Enrique Strelow
    Uncovering the Why of Consumer Behavior: From Neuroscience to Implementation

  10. Unlocking the Unconscious Codes of Leader Digital Ads

    Eda Ocak
    Unlocking the Unconscious Codes of Leader Digital Ads

  11. Dentsu Benelux and Braingineers launch 'Attention Lab'

    Adformatie

  12. Research Coordinator Position at Temple University

    Vinod Venkatraman

  13. Robert Walters to occupy the world’s first office based on neuroscience

    Robert Walters to occupy the world’s first office based on neuroscience

  14. GlassView To Enhance Marketing Performance with Investment in Cogwear's Emotion-Sensing Headband

  15. Purpose Driven Marketing. What is it Exactly?

    Femke van Zandvoort

  16. Microsoft May Soon Be Able to Measure Players' Heart Rates Using Eye-Tracking Cameras

    Carla Nagel
    Microsoft May Soon Be Able to Measure Players' Heart Rates Using Eye-Tracking Cameras

  17. Neuro-Insight promotes Brian Hill to General Manager of APAC

  18. New book reviews uploaded

    Carla Nagel
    New book reviews uploaded

  19. Using Neuroscience to Optimize Visitor Experience in a Museum

    Geoffrey Gill
    Using Neuroscience to Optimize Visitor Experience in a Museum

  20. NielsenIQ BASES introduces a new way to test, screen and optimize product formulations

    Carla Nagel

  21. Smart Eye Extends Use of Affectiva Emotion AI for Qualitative Research with Conversational Engagement and Valence Metrics

    Carla Nagel
    Smart Eye Extends Use of Affectiva Emotion AI for Qualitative Research with Conversational Engagement and Valence Metrics

  22. Taking a Stand: The Value of Neuroscience in Socially-Charged Advertising

    Danielle Kolberg
    Taking a Stand: The Value of Neuroscience in Socially-Charged Advertising

  23. Next generation of neuromarketers need YOUR help!

    Professor Gemma Calvert

  24. Neurons Inc has secured over €6 million in seed funding

    Carla Nagel

  25. Context and Advertising

    Shazia Ginai
    Context and Advertising
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