Login for members

Neuromarketing News & Blog

  1. Taking a Stand: The Value of Neuroscience in Socially-Charged Advertising

    Danielle Kolberg

    More than ever, consumers are looking to purchase from brands that align with their own values, in both message and deed. 64% of consumers around the world are “belief-driven” buyers, suggesting that consumers are willing to pay for brands committed to social change or who take a stand on important issues. This article gives shows how two brands have navigated the challenges that come with taking a stand as a brand, using neuroscience insights.

    Taking a Stand: The Value of Neuroscience in Socially-Charged Advertising
  2. Context and Advertising

    Shazia Ginai

    Neuroscience has opened up a new world of opportunity when it comes to analyzing marketing effectiveness, particularly when it comes to the context in which content is consumed.

    Context and Advertising
  3. How to Nudge People to Make Healthy Choices

    Juliano Laran

    People are not always consciously aware of their goal, and need to rely on nonconscious processes to help them make the right choice consistently. This study shows how to nudge people in the right direction.

    How to Nudge People to Make Healthy Choices
  4. Branding in the Virtual Consumption World

    Steffen Schmidt, Philipp Reiter, Gesa Lischka, Astrid Mewes, Frank Buckler, Jonathan Mall

    How to become the preffered brand of choice? For any marketer, one - if not the - key success indicator in marketing is to build customer-based brand equity. 

    Branding in the Virtual Consumption World
  5. Frontal Brain Asymmetry and Willingness to Pay

    Ramsoy TZ, Skov M, Christensen MK & Stahlhut C

    The purpose of this study was to unravel the neural mechanisms of WTP calculation, and the idea that frontal asymmetry could be related to such choices.

    Frontal Brain Asymmetry and Willingness to Pay
  6. Can fNIRS predict future behavior?

    Burns SM, Barnes LN, Katzman PL, Ames DL, Falk EB, & Lieberman MD

    the goal of this study was to replicate prior persuasion neuroscience research in a new neuroimaging technology, called functional near infrared spectroscopy (fNIRS). 

    Can fNIRS predict future behavior?
  7. The Three Rs Pushing Consumers’ Eco-Friendly Carts

    Kathryn Ambroze
    The Three Rs Pushing Consumers’ Eco-Friendly Carts
  8. How to Predict the Future Perspective of Retail Tenants?

    Michał Matukin
    How to Predict the Future Perspective of Retail Tenants?
  9. Optimizing the Shopper Path to Purchase

    Dr. David Rosenstein
    Optimizing the Shopper Path to Purchase
  10. How to Guide Attention in a World Full of Distractions

    Stefan van der Stigchel
    How to Guide Attention in a World Full of Distractions
  11. The Art and Neuroscience of Building Brand Trust

    Neil Adler and Daryl Weber
    The Art and Neuroscience of Building Brand Trust
  12. The Attention Resource Problem: Applications for Consumer Neuroscience

    David Rosenstein and Erik du Plessis
    The Attention Resource Problem: Applications for Consumer Neuroscience
  13. Customer Effort and Journeys

    Prof. Anil Pillai
    Customer Effort and Journeys
  14. Your Brain Wants it Physical

    ICN Agency
    Your Brain Wants it Physical
  15. Robot Sales Assistants

    Gaia Rancati & Isabella Maggioni
    Robot Sales Assistants
  16. Six Ways Digital Media Impacts the Brain

    Saga Briggs
    Six Ways Digital Media Impacts the Brain
  17. The Effect of Visual and Musical Suspense on Brain Activation and Memory During Naturalistic Viewing

    The Effect of Visual and Musical Suspense on Brain Activation and Memory During Naturalistic Viewing
  18. Neuro on pricing

    Femke van Zandvoort, with input from Leigh Caldwell, Michael E. Smith and Leon Zurawicki
  19. Color and Emotions

    Thomas J. Baker
    Color and Emotions
  20. You’ll Market Better and Be More Persuasive Knowing These 10 Brain Facts

    Thai Nguyen
    You’ll Market Better and Be More Persuasive Knowing These 10 Brain Facts
  21. Cracking the Code of Packaging Success

    Tom van Bommel
    Cracking the Code of Packaging Success
  22. Marketing to the Senses, Driving Engagement Through Food Imagery

    Walnut Unlimited
    Marketing to the Senses, Driving Engagement Through Food Imagery
  23. Audio Branding

    Karsten Kjems
    Audio Branding
  24. 5 Ways to Build Digital Trust

    Roger Dooley
    5 Ways to Build Digital Trust
  25. The Impact of Logo Colors

    Kathryn Ambroze
    The Impact of Logo Colors
  26. Measuring Motivation at Work

    Stephen Genco
    Measuring Motivation at Work
  27. Attention in a Digitizing World: Six Case Studies

    Bart Schutz
    Attention in a Digitizing World: Six Case Studies
  28. Ad is in the Air

    Pere Navalles
    Ad is in the Air
  29. All You Need Is Emotion. Really?

    Phil Barden
    All You Need Is Emotion. Really?
  30. Brands in the Consumers Mind

    Hang-Yee Chan
    Brands in the Consumers Mind
  31. Your Brain on Movies

    Christoforou, Papadopoulos, Constantinidou & Theodorou
    Your Brain on Movies
  32. Memory: Much More Than Recall

    Cristina De Balanzó & Nuria Serrano Abad
    Memory: Much More Than Recall
  33. Audio Neuro-Optimization

    Darren Bridger & Thom Noble
    Audio Neuro-Optimization
  34. Brand equity is becoming an increasingly important driver

    Andries R. Van der Leij
    Brand equity is becoming an increasingly important driver
  35. Sample Size in Neuromarketing

    Carla Nagel
    Sample Size in Neuromarketing
  36. The Neuroscience of Habits

    Neale Martin
    The Neuroscience of Habits
  37. Humanizing the Machine

    Dr. David Rosenstein
    Humanizing the Machine
  38. Re-launching a Brand With the Use of Neuroresearch

    Eda Ocak
    Re-launching a Brand With the Use of Neuroresearch
  39. A Journey to Build the Conviction to Convince

    Barbara Monteleone
    A Journey to Build the Conviction to Convince
  40. Neuro Optimization of the Bottom Line

    Richard Silberstein
    Neuro Optimization of the Bottom Line
  41. The Brain is Primed to Take What is Handed to us

    Sergio Romijn
    The Brain is Primed to Take What is Handed to us
  42. Big Data vs. Neuromarketing

    Carla Nagel
    Big Data vs. Neuromarketing
  43. Rice Krispies Treats: Positively Influencing Consumer Purchasing Decisions In-Store

    Danielle Kolberg
    Rice Krispies Treats: Positively Influencing Consumer Purchasing Decisions In-Store
  44. Unlocking the Power of Scent

    Andy Myers
    Unlocking the Power of Scent
  45. Neuropricing and the Effect of In-store Offers on Brand Values

    Eamon Fulcher & Gemma Calvert
    Neuropricing and the Effect of In-store Offers on Brand Values
  46. Mood and Money

    Thokozane Mdebwe
    Mood and Money
  47. The Eye-Tracking Evaluation of Outdoor Ads

    Rei Ryou
    The Eye-Tracking Evaluation of Outdoor Ads
  48. Determining Winning Sensory Stimuli

    Jonathan Jacobs
    Determining Winning Sensory Stimuli
  49. EEG-Based Emotion Recognition Algorithm

    Igor Zimin
    EEG-Based Emotion Recognition Algorithm
  50. Blocking the Blockers: An Empirical Study of Mobile Video Ad Placement and Delivery

    Ken Raj Leslie
    Blocking the Blockers: An Empirical Study of Mobile Video Ad Placement and Delivery
  51. Validating Product Claims Through Behavioral and Physiology Studies

    Leanne W.S. Loijens
    Validating Product Claims Through Behavioral and Physiology Studies
  52. Marketing Placebo Effects: Evidence from a Cosmetic Test using Neuromarketing Methods

    Billy Nascimento
    Marketing Placebo Effects: Evidence from a Cosmetic Test using Neuromarketing Methods
  53. Can Advertising Help Reduce Implicit Bias?

    Aaron Reid
    Can Advertising Help Reduce Implicit Bias?
  54. Connection for Action

    Ani Leroncig and Elissa Moses
    Connection for Action
  55. Influencing Architecture Preference by Changing Project Concept

    Juan Roberto Castro
    Influencing Architecture Preference by Changing Project Concept
  56. Moment-by-Moment Detection of Emotional Responses to Audiovisual Content

    Eamon Philip Fulcher
    Moment-by-Moment Detection of Emotional Responses to Audiovisual Content
  57. The Impact of Mobile Ad Deliveries

    Diana Lucaci
    The Impact of Mobile Ad Deliveries
  58. Time is the Answer: How to Improve Sale Force Performance

    Michal Matukin
    Time is the Answer: How to Improve Sale Force Performance
  59. Influence of Video Stream Quality on Viewers’ Emotional Engagement

    Gawain Morrison
    Influence of Video Stream Quality on Viewers’ Emotional Engagement
  60. Assess the Effectiveness of a New Haircare TV advert and Give Specific Advice for Improved Effectiveness

    Duncan Smith
    Assess the Effectiveness of a New Haircare TV advert and Give Specific Advice for Improved Effectiveness
  61. Finding the Edge of the Creative Cliff

    Nikki Westoby
    Finding the Edge of the Creative Cliff
  62. Closing the Gap Between Explicit and Implicit Market Research - Increased Cross-sell and NTB Business

    Ana Iorga & Anil Pillai
    Closing the Gap Between Explicit and Implicit Market Research - Increased Cross-sell and NTB Business
  63. Advertising in Times of Crisis

    Billy Nascimento
    Advertising in Times of Crisis
  64. Improving Advertising Effectiveness

    Peter Pynta
    Improving Advertising Effectiveness
  65. Flower power! The influence of mood elevation on shopping

    Elissa Moses
    Flower power! The influence of mood elevation on shopping
  66. Youth and Social Networks

    Becky Hutchins
    Youth and Social Networks
  67. Understanding Shopper Happiness

    Yener Girisken
    Understanding Shopper Happiness
  68. Multi-Layer Neuro-Design Optimization

    Angela Westley & Thom Noble
    Multi-Layer Neuro-Design Optimization
  69. Integrated Consumer Neuroscience: Seeing the Whole Elephant

    Michael E. Smith
    Integrated Consumer Neuroscience: Seeing the Whole Elephant
  70. Bricks & Mortar vs the Online Retail

    Peter Steidl
    Bricks & Mortar vs the Online Retail
  71. Decision-Making in Management Teams

    Andries van der Leij
    Decision-Making in Management Teams
  72. Neuro Against Smoking

    Members of the NMSBA
  73. A Bias for Action

    Diana Lucaci
  74. Effects of Pre-Exposure to Advertising on In-Store Behavior

    Thomas Zoëga Ramsøy
  75. Improving Recycling Habits at Work

    Duncan Smith
    Improving Recycling Habits at Work
  76. Evaluating Picture-in-Picture Advertising

    Carl Marci
    Evaluating Picture-in-Picture Advertising
  77. Comparing Print and Tablet Newspaper Reader Behavior

    Heather Andrew
  78. Psychometric and Biometric Tools in Real Estate Projects

    Juan Roberto Castro
  79. Re-evaluating the Role of Radio in the Media Mix

    Thom Noble
    Re-evaluating the Role of Radio in the Media Mix
  80. How Can We Be Sure an Ad Concept is Going to Sell?

    Martin de Munnik
  81. Influencing Subconscious Behavior by Music and Lighting in a Restaurant

    Wenda Kielstra
  82. Reducing Fear in Advertising Shelter Pets

    Michael E. Smith
    Reducing Fear in Advertising Shelter Pets
  83. Advanced Packaging Design Through Neuroscience

    Gesa Lischka
  84. The Zero Moment of Memory

    Diana Lucaci
  85. Neuromarketing in India

    Anil V. Pillai
  86. Implicit Measures - What is it? How to use it?

    Femke van Zandvoort
  87. Vision (Im)Possible

    Michael St. Germain
    Vision (Im)Possible
  88. What Does Eye-Tracking Reveal About Impulsive Buying?

    Hayk Khachatryan
  89. Emotional Spillover Effects in TV-Commercials

    Bernd Weber & Christian Holst
    Emotional Spillover Effects in TV-Commercials
  90. Optimizing Website Design

    Krystle Farrugia
    Optimizing Website Design
  91. Effects of Ad Exposure on In-Store Behavior

    Thomas Zoëga Ramsøy
    Effects of Ad Exposure on In-Store Behavior
  92. Voice Analyses and Facial Coding to Optimize Consumer Experiences

    Christophe Morin
  93. Neural Ad Testing With Storyboards

    Victor Lamme
    Neural Ad Testing With Storyboards
  94. In-store Neuro Research

    Steve Sands
    In-store Neuro Research
  95. Reviving a Declining Confectionery Brand

    Peter Pynta
    Reviving a Declining Confectionery Brand
  96. Do High Attention-Prone Products Appeal More to Customers?

    Ying-Chun Chen
  97. How is the Ambiance of a Coffeeshop of Influence to Sales

    Wenda Kielstra
    How is the Ambiance of a Coffeeshop of Influence to Sales
  98. Fragrance Concept Testing

    Rebecca Schmidt
  99. Usability of M-Commerce Applications

    Diana Lucaci
  100. Better Understand the Success of Discounters

    Roeland Dietvorst
    Better Understand the Success of Discounters
  101. Don't Blink

    Carl Marci
    Don't Blink
  102. Reality, the Great Illusion

    Ana Iorga
  103. There is No Magic Bullet

    Peter Steidl
  104. The Usage Gap: Addressing a Habit Imbalance in Shopper Behavior

    Kyle Morich
    The Usage Gap: Addressing a Habit Imbalance in Shopper Behavior
  105. Judgement and Decision-Making

    Stefan Bode, Jutta Stahl, Daniel Bennett, Carsten Murawski
  106. Why the Subconscious Matters

    Duncan Smith
  107. Millennial Marketing Insights: The Millennial Generation Becomes Parents

    Barkley
  108. Customizing the Shopping Experience: Red & The Holidays

    Carla Nagel
    Customizing the Shopping Experience: Red & The Holidays
  109. Quick Decisions in Retail

    Werner van Zyl
  110. Exploit Social Validation

    Sara Fay
  111. Turning Expectations Into Customer Satisfaction

    Hilke Plassmann
  112. Appoint the Relevant Areas of Promise

    Steve Genco
  113. Turn Your Employees into Ambassadors

    Karin Glattes
  114. Get more ROI on Your Brochures

    Martin de Munnik
  115. Involve the Pricing Story and Environment

    Kai-Markus Mueller
  116. Computer Can Read Letters From the Brain

    Carla Nagel
  117. Keep Your Customers Shopping...With Chocolate!

    Roger Dooley
  118. The Neuro-Logic of a Purchase Decision

    Phil Barden
  119. Who are you and why should I buy?

    Karin Glattes
  120. Intuitive Consumers Aren’t Rational, but...

    Steve Genco
  121. No More Product Packaging

    Walter Limpens
  122. Stress and Customer Response

    Anil Pillai
  123. Subconscious Mechanisms at the Point of Sale

    Katharina Kuehn
  124. Stephen Sands Makes In-store Measurement

    Mirjam Broekhof
    Stephen Sands Makes In-store Measurement
Close