Neuromarketing Science & Business Association (NMSBA)

  • February 01, 2016 12:40 | Simone Oude Luttikhuis

    SwipeGuide is looking for a research intern (masters) in the field of consumer neuroscience and instructional design. An independent self-starter. SwipeGuide is a start-up in the field of software for visual step-by-step instructions.

    SwipeGuide: "We have the ambition to develop a cloud software program which will enable the user to execute new or complex tasks more successful (at lower risk). We currently have a beta version up and running with several clients in the durable consumer goods and healthcare industry.

    As we want to develop our system en methods fact-based we are looking for new insights on learning, instructional design and behavioral design that could strengthen our methodology.

    What your publication could sound like.

    - How to apply neuromarketing principles or behavioral design principles to improve the effectiveness of minimalistic instructional design templates for use within instruction software? - 

    How to apply:
    Send your motivation to ms. Willemijn Schneyder at
  • January 29, 2016 13:12 | Carla Nagel (Administrator)

    Due to several reasons, we had to cancel 'Neurotalent of the Year'. 

    Instead we would like to offer a larger group of students an opportunity to be in the spotlight, by launching the Student Carousel.

    During the Neuromarketing World Forum (NMWF), the international meeting for everyone with a professional interest in neuromarketing, we see an excellent career opportunity for students! So we offer students
    • 50% discount on the registration fees (full-time students only)
    • Opportunity to bring a poster about their work
    • Pitch their work on stage and win 1000 Dirham (~250 Euro) in cash
    Click here to learn more and join us in Dubai April 4-6!
  • January 08, 2016 13:25 | Carla Nagel (Administrator)

    The neuromarketing yearbook is filled with the best business cases and wonderful researches of the last year. It is a must read for all people interested in neuromarketing. Order your copy of the 2016 Yearbook today with a €10 discount or order the 2015 AND 2016 edition together for only €69 (€49 discount!) 

    This offer is valid until March 7. Order now »

  • December 22, 2015 10:24 | Carla Nagel (Administrator)

    We are often approached by students what they should do / choose / study to start a career in neuromarketing. Also by former UvA Bachelor student Loes van der Laan

    As it is not an easy question to answer, we asked Loes to investigate the career opportunities in neuromarketing and write a small report on it. Today we are proud to release her findings.

    Click here to download the PDF

  • December 16, 2015 11:33 | Simone Oude Luttikhuis

    Dear NMSBA Members,

    You have helped us built the NMSBA as the largest network of neuromarketing professionals in the world. Thank you! By promoting ethical standards, attending our world-class events, you have contributed to making the field of neuromarketing credible and relevant to answer difficult marketing questions your customers are trying to resolve. 

    But now we need to share the love. We need to invite more buyers of marketing research services to our bowl! We need more members from the “other side”.

    That is why we are launching today a special “neuromarketing buyers membership drive” exlusive for Gold and Platinum NMSBA members. With more members from the market research and advertising community, we can help vendors of neuromarketing services like you truly thrive and we can make the field stronger in the process. Our field cannot succeed without neuromarketing buyers around the world advocating the value of its services. 

    How you can contribute to this drive?
    Offer your customers a gold subscription to the NMSBA as an end-year gift. This subscription will show them how much you appreciate their business while providing access to neuromarketing knowledge they cannot get anywhere else:
    - A copy of the 2016 Neuromarketing Yearbook
    - Quarterly Neuromarketing Theory & Practice
    - 15% discount to events, including the Neuromarketing World Forum in Dubai

    By when
    Platinum and Gold members can Click here to buy vouchers (890 euro per 10, a 70% discount!) You’ll receive unique voucher codes, your clients or prospects can use to sign up as a gold member. Share the love, before the deadline of January 31!

    Free Banner Ad
    The member that buys the most vouchers, gets a free banner ad in the NMSBA newsletter in the month February.

    Thank you for helping the NMSBA! 

    The Board of the NMSBA,

    Professor Richard Silberstein, Founder and Chairman of Neuro-Insight Pty
    Steve Genco PhD, Advisor at Intuitive Consumer Insights
    Christophe Morin PhD, CEO Salesbrain
    Rafał Ohme PhD, Founder of NEUROHM
    Professor Ale Smidts, Professor of Marketing Research, Rotterdam School of Management, Erasmus University
    Andy Smith, Director of US Consumer Insights for The Hershey Company

  • December 01, 2015 16:56 | Carla Nagel (Administrator)


    Make sure your office is included in the NMSBA neuromarketing directory

    • It is the place where neuromarketing buyers search for vendors
    • It will be included in the Neuromarketing Yearbook (see below)
    • Your office will be listed in the company directory and featured on your country page

    Make sure to complete your listing before January 15 if you want to be included in the Neuromarketing Yearbook

    How do I get my company listed?

    • Free listing: Become a Gold or Platinum* member of the Neuromarketing Science & Business Association – directory listing is included:
    • Or buy your listing here for €90 per year (20 euro discount for silver members)

    Make sure to complete your listing before January 15 if you want to make sure it is included correctly in the Neuromarketing Yearbook.

    *Platinum members can list up to 5 offices!

  • November 26, 2015 13:09 | Simone Oude Luttikhuis
    Will YOU shine in the next edition of Neuromarketing Theory & Practice?

    Next edition of Neuromarketing Theory & Practice, NTP #15 will be themed: Consumer Habits. Do you have recent research, views, or relevant insights about consumer loyalty and habits? Then submit your work to,the deadline is December 31st. Read the submission guidelines here.

  • November 24, 2015 14:09 | Anonymous

    How does the brain process media, communication and advertising?

    That is what the Neuromarketing World Forum is all about!

    The fifth edition of the world’s leading, most innovative event in market and audience research will descend upon on Dubai on April 4-6, 2016: Three full days about how the brain processes media, marketing and advertising. This year’s edition is themed “Imagine the Future of Marketing”

    Keynote speakers and experts in advertising and neuroscience and will address issues like:

    •      How brain science will change marketing as we know it
    •      5 Key factors driving decision making
    •      Micro-moments that matter for consumer/brand interaction

    Inviting advertisers, consumer insight professionals, market researchers and CMOs

    The Neuromarketing World Forum invites everyone with a professional interest in a better understanding of effective marketing, advertising and media. After successful editions in Amsterdam, São Paulo, New York and Barcelona, the organizers are convinced the international audience will get tons of new insights. Imagine yourself being part of the 5th anniversary of the Neuromarketing World Forum rewarded with a competitive advantage and new consumer insights… Don’t wait any longer as early bird prices apply! Reserve your seat now at

    About the NMSBA
    The Neuromarketing World Forum is organized by the Neuromarketing Science & Business Association (NMSBA). The NMSBA is a global trade association for those with a professional interest in neuromarketing. It aims to bridge the gap between the fields of consumer neuroscience and market research and marketing.  For more information:

    More Information

    The Neuromarketing World Forum will take place at Intercontinental Dubai Festival City located near the Dubai Creek. More information about early bird discount, flights, accommodation, visa and registration can be found on:

  • November 23, 2015 13:07 | Simone Oude Luttikhuis
    NTP #14, themed: Food, is released. Neuromarketing Theory & Practice is included in most NMSBA memberships.Read it here or become a member today.

  • November 20, 2015 15:15 | Simone Oude Luttikhuis

    There is an opportunity to gain more awareness for your organization.

    The Neuromarketing World Forum offers sponsor packages for every budget, varying from an insert in the conference bag to logo inclusion and profiling on the website. Click here to review all options.

    Feel free to contact me if you are interested in supporting the Neuromarketing World Forum, I am happy to help you!

    !نعم، سوف نجتمع في دبي
    Yes, we will meet in Dubai!

    Best regards,
    Sara Hoeflaken

    Add the NMWF to your calender

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