Register to our free email newsletter here
Today, the latest issue of Neuromarketing Theory & Practice was released. In this issue a story about internet and eye tracking was published, along with an interview with Scott Huetell, coverage of the Neuromarketing World Forum 2013 in Brazil, an article on the position of Neuromarketing in the field of Market Research and much more. Interested in receiving a trial issue? Please contact the NMSBA
neuromarketing standards prio no. 1 of Nmsba board
NMSBA Member’s contribute to the Neuromarketing Yearbook!
[15 May 2013]
This week all NMSBA Members received information regarding an exclusive opportunity to feature in the 2013 year’s edition of the Neuromarketing Yearbook through presenting their “Best Case of 2013”. The Yearbook will be published and released globally to the industry in March of 2014.
Do you also have a case you wish to share? Join the NMSBA today!
Do you also have a case you wish to share? Join the NMSBA today!
Neuromarketing theory & Practice#5 was published
[26 April 2013]Today, the latest issue of Neuromarketing Theory & Practice was released. In this issue a story about internet and eye tracking was published, along with an interview with Scott Huetell, coverage of the Neuromarketing World Forum 2013 in Brazil, an article on the position of Neuromarketing in the field of Market Research and much more. Interested in receiving a trial issue? Please contact the NMSBAneuromarketing standards prio no. 1 of Nmsba board
[27 March 2013]
The NMSBA Board of Directors just decided to give priority to the development of criteria for neuromarketing standardization. "There is an urgent need for more information neuromarketing methodology around", according to president Richard Silberstein. In the near future (est. 3 months) a draft set
of standards will be released, which will involve the vendors presenting evidence
to support their claims for scientific validity. These standards will be used as a criterium for corporate membership to the NMSBA. At this moment only personal membership exists.
Very successful neuromarketing world forum in brazil
[9 March 2013]The second Neuromarketing World Forum is closed. Over 200 people from 22 different nationalities attended the three days full of news and networking. Some remarks in the survey made us blush a bit:
- "One of the best events I've attended. I was bombarded with knowledge. I love that."
- "I enjoyed the content and the opportunity to meet
professionals engaged in neuromkt from all over the world, and check the
evolution and achievements in the industry."
- "I loved all the people attending and the overall the
happiness and good ambiance"
- "enjoyed meeting others with similar interests--and I
think the NMSBA made a spectacular selection of dinner venue for Thurs night. It could not have been better--not too far
away, high on atmosphere--plenty of food and drink, but great food and
drink. Well done on that! I thought the student involvement was a great
addition--well done on that."
- "enjoyed the spirit of being in the forefront"
The next Neuromarketing World Forum is held on 5-6-7th March in New York, USA.
How Neuromarketing affect marketing
[18 February 2013]
4Ps Business & Marketing magazine based out of
India, will publish a cover story in their March issue, on "How
neuromarketing can change the marketers reach out to their target
audience". Download the full story here
naomi sparks grewal first neurotalent of the year!
[4 February 2013]
Naomi Sparks Grewal is the first one that can call herself Neurotalent of the Year. "We think that the topic of her research, segmentation based on physiological factors, is highly relevant to business. Besides, she managed to explain the approach in an easy-to-understand format, which can lead as an example to other students. We are personally looking forward to meeting her in person and hand over her prize, Naomi: Congratulations!"
LOCAL REPRESENTATIVES IN 9 NEW COUNTRIES!
[2 February 2013]
The NMSBA welcomes local chairs in 9 new countries! Read more »
Press release: Neuromarketing Reaches "World Forum"-status
[30 January 2013]
Download the press release about the status of Neuromarketing
update of the nmsba ethical code:
[29 January 2013]
Updates in version 1.1 – January 2013
- Addition of
ESOMAR Acknowledgement Code: “The NMSBA code accepts the principles enshrined
in the ICC/ESOMAR code”
- Update the
word ‘insights’ in section 6e to ‘personal information’
- Update the
words ‘insight’ in section 1c, 4c and 5c to ‘neuromarketing insights and
- Inclusion of
the definition of ‘neuromarketing insights’: “Neuromarketing Insights
are informed deductions supported by analyzing the amount of brain activity
produced by marketing stimuli (advertisements, websites, packaging,
etc.)”
- Removal of
article 3a “Neuromarketing researchers shall not publicly denigrate the work of
other neuromarketing researchers.” *
vote for your favorite neurotalent of the year
[10 January 2013]
The Neurotalent of the Year competition offers young ambitious students in the field of neuromarketing the opportunity to share their research. Please watch the submissions so far and vote for your favorite candidate: www.nmsba.com/neurotalent/submissions
This was our 2012
[22 December 2012]
It is the end of the year and it we are proud what we have reached so far. Only officially founded in the beginning of 2012, we have grown to a solid association of 159 members in 36 different countries!
For 2013 we have trust and enthusiasm to continue our work to push the field of neuromarketing further.
We want to thank you, members and others with a professional interest in Neuromarketing for everything! Without your help, support and enthusiasm the activities below would not have been possible.
For 2013 we have trust and enthusiasm to continue our work to push the field of neuromarketing further.
We want to thank you, members and others with a professional interest in Neuromarketing for everything! Without your help, support and enthusiasm the activities below would not have been possible.
Read more »
BECOME A LOCAL CHAIR
[10 December 2012]
NEUROMARKETING THEORY & PRACTICE #3 is out!
Launch Neuromarketing Code of Ethics
The purpose of a Code of Ethics for the neuromarketing industry is to address three important issues:
The full code can be read on: www.nmsba.com/ethics
For more information or questions, contact us at office@neuromarketing-association.comStudent Membership
Do you want to exchange links and ideas about neuromarketing? Join our public Facebook group on: https://www.facebook.com/groups/nmsba/ neuromarketing world forum 2013
In Search for neuromarketing education
MORE NEWS ON NEUROMARKETING?
neuromarketing world forum
BECOME A LOCAL CHAIR
[18 December 2012]
The NMSBA has a local representative in 27 countries (elections are organized in 4 countries in the month of January 2013). If your background fits into the local chair profile, and your country is excisting in the list of current local chairs and candidates, please consider becoming a local chair candidate yourself. For the 2013 elections it is possible to submit your profile before 3 January 2013, because we only have elections once a year. Read more »NMSBA Membership Badges available
[10 December 2012]Members can upload an official NMSBA Membership badge to their website or blog or other profile pages. Please contact us to receive the code snippet to integrate the badge in your website.
NEUROMARKETING THEORY & PRACTICE #3 is out!
[3 December 2012]
Become a member today and receive the third issue of the quarterly magazine Neuromarketing Theory & Practice in your mailbox. In this issue:
- Interview with Hilke Plassmann
- Eyetracking: diagnosing what's causing miscommunication
- Research update: fMRI Analysis with Multivariate Pattern Analysis
Neurotalent of the Year
[23 November 2012]
Win €3000 (euro) cash and a FREE ticket to the Neuromarketing World Forum
Is the outcome of your research valuable for business?
Do you like to meet the industry and tell them about what you are doing?
Then enter the Neurotalent of the Year competition! Read more »
(or download the press release)
Launch Neuromarketing Code of Ethics
[9 November 2012]
On 9 November 2012 the NMSBA announces the Neuromarketing Code of Ethics. The code represents a first step towards adopting international standards applied to using neuroscientific methods to study the effectiveness of advertising campaigns, packaging and product design, as well as communication campaigns from non-profit organizations and government institutions.The purpose of a Code of Ethics for the neuromarketing industry is to address three important issues:
- Restore the confidence of the public in the legitimacy and integrity of neuromarketers
- Ensure neuromarketers protect the privacy of research participants
- Protect the buyers of neuromarketing services
The full code can be read on: www.nmsba.com/ethics
For more information or questions, contact us at office@neuromarketing-association.com
Student Membership
The NMSBA Board agreed on the acceptance of student memberships. NMSBA Studentmembership is open for all students and PhD students with a relevant background (like neuromarketing, neuroscience, marketing, communication, economics, etc). Read more »
JOIN OUR FACEBOOK GROUP
Do you want to exchange links and ideas about neuromarketing? Join our public Facebook group on: https://www.facebook.com/groups/nmsba/ neuromarketing world forum 2013
The next edition of the Neuromarketing World Forum will take place March 6-7-8, 2013 in São Paulo, Brazil.
This year:
- Neuromarketing pre-conference Masterclass with Leon Zurawicki
- The topic on neuromarketing in an online environment fully covered
- CEO Meeting, for industry CEO's, led by our chairman Richard Silberstein
- Neuromarketing PhD Challenge for the best research in the field
- Talks by Jaime Romano, Nestór Braidot, Gemma Calvert, Rafal Ohme, Billy Nascimento, Maurits Kaptein, Victor Lamme, and many more
Visit www.neuromarketingworldforum.com for the latest news on agenda and speakers.
In Search for neuromarketing education
Neuromarketing is a relative new field. The NMSBA is creating an international directory of universities, institues and business schools that offer neuromarketing education. If you want to include your organization on this list, please contact Brigitte van West at brigitte@neuromarketing-association.com
MORE NEWS ON NEUROMARKETING?
Subscribe to our email mailing list now! Some earlier editions:
Join the NMSBA now and receive Neuromarketing Theory & Practice