Neuromarketing Science & Business Association (NMSBA)

  • March 29, 2017 10:10 | Carla Nagel (Administrator)

    The new edition of the Neuromarketing Yearbook was presented today at the Neuromarketing World Forum. It is the only book in the world covering neuromarketing insights from science & business.

    If you would like to have a copy, order it today »

  • February 01, 2017 15:41 | Carla Nagel (Administrator)

    Compared to January 2016, we see a 20% increase of neuromarketing companies having a listing in our company directory at

    This does not necessarily mean that the world wide market has grown 20%, but it could be an indication of a growing market.

  • January 11, 2017 14:28 | Carla Nagel (Administrator)

    We are looking for program committee members who can help us to make the 2018 Neuromarketing World Forum as inspirational as the previous editions.

    Join the Program Committee
    Are you interested in helping us to make a difference? Please check out the committee requirements, obligations and roster, and submit your candidacy today by filling out this form!

    It is unknown where the Neuromarketing World Forum will be held, this is announced in London on March 31, 2017 during the closing ceremony of the sixth edition. 
    Questions? I'm here to answer them!

    Carla Nagel

    PS. To be considered for the role, having attended a previous edition of the Neuromarketing World Forum is a requirement

  • December 13, 2016 16:47 | Carla Nagel (Administrator)

    The Neuromarketing World Forum is the meeting place for everyone with a professional interest in neuromarketing.

    What's Hot in Neuromarketing?
    Every year at the exhibition at the Neuromarketing World Forum we see an eager demand from delegates to find out what’s hot in our industry. They really want to know about today’s possibilities in neuromarketing, because the field is rapidly evolving.

    Neuromarketing Developments Press Release
    We realized that it is likely that not only the world forum delegates, but all people in our community are interested in the latest possibilities. So for the first time in history, we offer our Neuromarketing World Forum (NMWF) sponsors 36 words to share their relevant news with the full community (13.000+ newsletter subscribers, social media network and relevant media). Add me to your press list »

    Not An NMWF Sponsor Yet? 
    Contact Sara Hoeflaken today, as the confirmation date and sponsorship type determines the order of the press release messages.

    Hope to see you in London!
    Best regards,
    Carla Nagel & Sara Hoeflaken

    PS. The 'neuromarketing developments press release' is planned on March 9 (3 weeks before the Neuromarketing World Forum).

  • December 01, 2016 12:10 | Carla Nagel (Administrator)
    The Neuromarketing Yearbook is the annual and international overview of everything related to neuromarketing in science and business. We would like to share the latest information with you, in FAQ style.
    That depends on your background and involvement within the Neuromarketing Science & Business Association (NMSBA) 
    BUSINESS SECTION: Gold and platinum NMSBA members are invited to showcase their best case of the year free of charge. Not a member jet? Join now!
    SCIENCE SECTION: All academia that published a relevant peer-reviewed publication this year, can contribute. 

    BUSINESS SECTION: Click here to learn the submission guidelines for business»
    SCIENCE SECTION: Click here to learn the submission guidelines for academia»
    The deadline is December 15, 2017. 
    Yes, that is in three weeks!
    And yes, this is earlier than normal.
    No, we cannot make an exception for you :-)
    Yes, you can place an ad! Costs overview:
    Half page: 199 euro sold out
    Full page: 499 euro
    Spread: 899 euro (1 ad left)
    Contact Sara Hoeflaken at about the details
    If you are enrolled in a research, gold or platinum membership, you receive 1 copy of the neuromarketing yearbook. Student and silver members can order a copy for a reduced price (login at to see what situation applies).
    If your not a member yet, join now, or order your copy of the yearbook for 59 euro here »
    The last few copies of the Neuromarketing Yearbook 2015 and 2016 are for sale: €59 each, or €79 together. Order now »
    Send an email to and we will get back to you as soon as possible.

  • November 23, 2016 10:40 | Carla Nagel (Administrator)

    Marketing will change more in the next ten years than it has in the last century.

    Major changes in technology, systems, knowledge on human behavior are revolutionizing the marketing landscape. A new LinkedIn community is started to share the implications for marketing and build new models. Be on the frontier of change and join the New Marketing Community at:

  • October 07, 2016 11:27 | Carla Nagel (Administrator)

    Make sure the first page in the Neuromarketing Yearbook 2017 is yours!

    Science section: We welcome all researchers of relevant peer-reviewed publications to summarize their best work of the year in laymen terms. Learn more »

    Business section: gold and platinum NMSBA members have the opportunity to showcase their best case of the year. Learn more »

    Both sections are filled on a first-come first-published base, so make sure your contribution is the first!
    Questions? Please reply to this email!

    Best regards,
    The NMSBA Team

    PS. You can also order previous editions of the yearbook, here

  • September 22, 2016 11:07 | Carla Nagel (Administrator)
    The new INsights is out. The only publication in the world on consumer neuroscience in business. No. 17's theme is 'online shopping'. Content of this issue:
    • The Pursuit of Pleasure: the Importance of Design in E-Commerce

    • The Mind of the Online Shopper: Risk Versus Information Overload
    • E-Channel Differences in Selecting Strategies

    Read it here (silver members and up) 

  • July 12, 2016 23:36 | Carla Nagel (Administrator)

    Call for Submissions - Neuromarketing World Forum 2017

    The upcoming edition of the Neuromarketing World Forum will be held on March 30-31, 2017 in London. This year, the program committee would like to draw 'the bigger picture of the now' and themed the conference: Connecting the Dots.

    Submit your 2017 Neuromarketing World Forum presentation proposal today! The NMSBA is accepting proposals for the main conference programming track. Proposals must be submitted via email before August 31, 2016.

    More info:

  • June 14, 2016 15:36 | Simone Oude Luttikhuis

    INsights is out!
    A brand new edition of INsights has been released. This issue themed 'Neuromarketing & Packaging' is available for all NMSBA members with a paid membership plan. Become a member too to gain immediate access! 

    Next INsights: Online Shopper Brain
    The next theme of INsights is the Online Shopper Brain. Underlying motives for online shopper behavior, how to best drive store traffic and a better understanding on the clicks at your web will be covered. INsights #17 will be released in September. Contributing? Deadline is July 15, read the submission guidelines here.

    Neuromarketing World Forum 2017 Program Committee
    The NMSBA Advisory Board recently chose the new Program Committee for the upcoming Neuromarketing World Forum in London. The Committee consists of the following individuals:
    Ashish Umre - Optimisation Manager, Tesco PLC
    Kamal Sharma - Senior Manager Shopper Insights, The Hershey Company
    Kathleen Kennedy - Marketing Faculty/Researcher, The University of Akron
    Sandra Pickering - Founding Partner, opento
    Maarten Boskem - Associate Professor, Rotterdam School of Management
    Barbara Marshall - Founder/Director, Paper Hill Marketing
    The Neuromarketing World Forum 2017 takes place on March 29-31, 2017. More information

    NMSBA Student Council To Continue Their Collaboration
    The first year of the NMSBA Student Council was a year full of pioneering and finding direction for the student community of the NMSBA. Therefore, Ingrit, Joanne and Michelle will continue their collaboration for another year and send their plans for ‘16-‘17 to the student community later this month.

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