Login for members

What insights can and cannot be gleaned from neuroscience

By Carla Nagel

Can neuroscience do a better job of measuring purchase intent / liking / brand perception than my current research?

This 2019 presentation by Brendan Murray (iMotions) has not lost any momentum at all! Murray points out that some neuromarketing terminology (subconscious thinking, system 1, system 2) is widely misunderstood.

Then he outlines a linear model - for a clearer and more accurate understanding of how people are making decisions. I recommend to watch it to the very end, as his answers might put a new light on your research!

Neuro Binge-Watching

Do you want more like this? You can now order a package of recordings of the Neuromarketing World Forum in Dubai (2016), London (2017), Singapore (2018), Rome (2019), and as a bonus, the Shopper Brain Conference in Amsterdam (2018). The investment of 149 euros gives immediate access to all presentations. So sit back and relax and start neuro binge-watching today! Order now »