Do you want to contribute to the validation of our industry? Neuromarketing and consumer neuroscience is maturing further, but work still remains. In a forthcoming special issue of the highly esteemed scientific journal, Frontiers in Neuroscience, you can now submit your paper on how neuroscience tools can be used to add value to understand consumers and marketing. The topic is focused much on validation and reliability of neurometrics. It is guest-edited by leading figures in this field: Hilke Plassmann, Carolyn Yoon, Joseph Devlin, and Thomas Zoëga Ramsøy. Already at this point, the list of academic and commercial contributors already suggest that this issue will be a hallmark in the maturation of our industry.