We call our new structure “Flip the Association”. This makes the community the main stakeholder of the organization’s direction. Interest groups (neuromarketing online,neuromarketing in retail,neuromarketing for audience research, the brain on branding, etc.) are formed. These groups are headed by a council with members who are an expert on the topic.
This will help us embed diversity deeper in our community. The councils will choose one representative to sit on the NMSBA Advisory Board.
If you wish to be part of the new structure, join the official NMSBA member meeting where the councils will be formed on March 7, in Singapore (appendix to theNeuromarketing World Forum).