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Launch Neuromarketing Code Of Ethics

By Carla Nagel

On 9 November 2012 the NMSBA announces the Neuromarketing Code of Ethics. The code represents a first step towards adopting international standards applied to using neuroscientific methods to study the effectiveness of advertising campaigns, packaging and product design, as well as communication campaigns from non-profit organizations and government institutions.
The purpose of a Code of Ethics for the neuromarketing industry is to address three important issues:

  • Restore the confidence of the public in the legitimacy and integrity of neuromarketers
  • Ensure neuromarketers protect the privacy of research participants
  • Protect the buyers of neuromarketing services

NMSBA members will respect these principles as a condition of membership. 
The full code can be read on: www.nmsba.com/ethics

For more information or questions, contact us at office@neuromarketing-association.com