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Neuromarketing Standards Prio No. 1 Of Nmsba Board

By (Past member)

The NMSBA Board of Directors just decided to give priority to the development of criteria for neuromarketing standardization. "There is an urgent need for more information neuromarketing methodology around", according to president Richard Silberstein. In the near future (est. 3 months) a draft set of standards will be released, which will involve the vendors presenting evidence to support their claims for scientific validity. These standards will be used as a criterium for corporate membership to the NMSBA. At this moment only personal membership exists.