The Neuromarketing World Forum 2014 is themed “The Consumer Connection”. As consumers become more affluent and demanding, it is essential to offer better products, services and experiences to attract and keep customers. Neuromarketing plays a very important role in better understanding the consumer and improving the consumer experience. In this case, “Consumer” is defined in the broadest possible way. retail consumers, media consumers, online buyers and yes, even the behavior of B2B ‘consumers’ should be ideally addressed on stage.