Nielsen has announced the appointment of David Brandt as executive vice president, Advertising Effectiveness Strategy. Brandt, an industry leader in advertising research with more than 35 years of market research experience, will jointly report to Joe Willke, president, Nielsen NeuroFocus and Randall Beard, global head, Advertiser Solutions.
In his new capacity at Nielsen, Brandt will play a major part in enhancing Nielsen’s ad effectiveness thought leadership, focusing on the development of Nielsen NeuroFocus neuroscience-based copy testing solutions, as well as integrating and advancing Nielsen’s end-to-end advertising effectiveness capabilities within Nielsen Ad Solutions.
Brandt previously served as chief innovation officer at Ipsos Open Thinking Exchange (OTX), where he led development of its MediaCEP testing system and innovations in neuroscience techniques. Brandt also held leadership positions at Ipsos ASI.