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Neuromarketing, packaging and more

By Simone Oude Luttikhuis

INsights is out!
3db766d3-d2e1-497f-9602-2a4ffd8f4bb8.pngA brand new edition of INsights has been released. This issue themed 'Neuromarketing & Packaging' is available for all NMSBA members with a paid membership plan. Become a member too to gain immediate access! 

Next INsights: Online Shopper Brain
The next theme of INsights is the Online Shopper Brain. Underlying motives for online shopper behavior, how to best drive store traffic and a better understanding on the clicks at your web will be covered. INsights #17 will be released in September. Contributing? Deadline is July 15, read the submission guidelines here.

Neuromarketing World Forum 2017 Program Committee
The NMSBA Advisory Board recently chose the new Program Committee for the upcoming Neuromarketing World Forum in London. The Committee consists of the following individuals:
Ashish Umre - Optimisation Manager, Tesco PLC
Kamal Sharma - Senior Manager Shopper Insights, The Hershey Company
Kathleen Kennedy - Marketing Faculty/Researcher, The University of Akron
Sandra Pickering - Founding Partner, opento
Maarten Boskem - Associate Professor, Rotterdam School of Management
Barbara Marshall - Founder/Director, Paper Hill Marketing
The Neuromarketing World Forum 2017 takes place on March 29-31, 2017. More information at:www.neuromarketingworldforum.com

NMSBA Student Council To Continue Their Collaboration
The first year of the NMSBA Student Council was a year full of pioneering and finding direction for the student community of the NMSBA. Therefore, Ingrit, Joanne and Michelle will continue their collaboration for another year and send their plans for ‘16-‘17 to the student community later this month.