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Smart Eye Extends Use of Affectiva Emotion AI for Qualitative Research with Conversational Engagement and Valence Metrics

By Carla Nagel
Industry News

Smart Eye announces new capabilities in its category-defining Affectiva Emotion AI, that provide insights for online qualitative research not available before. This release adds conversational engagement and valence metrics that use facial expression analysis to understand the emotional states and reactions of participants speaking in online qualitative research studies, such as focus groups and verbatim video feedback.

The new conversational engagement and valence metrics augment the “human touch” of study moderators, who can now gain additional insight more quickly and effectively during online studies. This has become important during the pandemic, where research studies, that were previously conducted in person, moved online.

With the help of Emotion AI, clients can test the unbiased and unfiltered emotional responses that consumers have with brand content, such as video ad content and longer TV programming. Affectiva’s technology has validated exclusive measures to give confidence in market performance, giving companies clear guidance on the emotional role of their brand. The device-agnostic system works across mobile, tablet, desktop and physical environments, and works with optical sensors, standard webcams, and near-infrared and RGB cameras. Today’s announcement expands the capabilities and uses of the company’s market-leading Affectiva Emotion AI.

More information: go.affectiva.com/affdex-for-market-research