By Professor Gemma Calvert
Next generation of neuromarketers need YOUR help!
As some of you may know, I teach Neuromarketing & Consumer Neuroscience (in person) to between 400-500 students on full time Undergraduate, Masters, MBA and Executive MBA Programs every year!
Many of these students (who come from all over the world, not just Singapore where I’m based) have gone into (or backt to) jobs where they have subsequently commissioned neuromarketing studies from our membership companies across the globe.
Others are now undertaking internships in neuromarketing companies and exploring future careers in our industry.
If you would like your company represented in my courses, and to help me to showcase the very latest approaches and applications of neuromarketing to the next generation of potential neuro marketers, please do send me any case studies (even if de-branded) that you are willing/able to share (together with your company logo) and I will incorporate them in the relevant module over these 13 week courses.
Without your help, it’s difficult for me to bring theory to life without real-life applications - remember, YOUR industry NEEDS YOU!
Huge thanks in advance from the Nanyang Business School at NTU, Singapore!
Professor Gemma Calvert