Unlocking the Power of Scent
Neuropricing and the Effect of In-store Offers on Brand Values
Is Your Store Sending the Right Signals?
Mood and Money
Determining Winning Sensory Stimuli
Disruptive Innovation: A Study in the Capsule Coffee Industry
How to Recover Market Share Using Neuroscience Insights
EEG-Based Emotion Recognition Algorithm
Blocking the Blockers: An Empirical Study of Mobile Video Ad Placement and Delivery
Validating Product Claims Through Behavioral and Physiology Studies
Marketing Placebo Effects: Evidence from a Cosmetic Test using Neuromarketing Methods
Can advertising help reduce implicit bias?
Connection for action
Influencing Architecture Preference by Changing Project Concept
Designing Luxury Brands: the Grand Optics Case
IMPACT: Moment-by-Moment Detection of Emotional Responses to Audiovisual Content
The Impact of Mobile Ad Deliveries
Time is the answer; how to improve sale force performance
Influence of Video Stream Quality on Viewers’ Emotional Engagement
Improving TV Advertising Effectiveness
Finding the Edge of the Creative Cliff
Closing the Gap Between Explicit and Implicit Market Research - Increased Cross-sell and NTB Business
Logo rebranding: Neuro Impact and Refinement
Advertising in time of crisis
Improving advertising effectiveness using SST
Flower power! The influence of mood elevation on shopping
Youth and social networks
The Happy Shopper Experience
Multi-Layer Neuro-Design Optimization
Neuro in Architecture
Integrated Consumer Neuroscience: Seeing the Whole Elephant
Bricks & Mortar vs. the Online Environment
Decision-Making in Management Teams
Neuro Against Smoking
A Bias for Action
Neuro for Non-Profit: a mental health case study
Effects of Pre-Exposure to Advertising on In-Store Behavior
Improving Recycling Habits at Work
Evaluating the Effectiveness of an Innovative New Media Format for TV advertising
Comparing Print and Tablet Newspaper Reader Behavior
The Eye-Tracking Evaluation of Outdoor Advertising on Highways
Psychometric and Biometric Tools in Real Estate Projects
Re-evaluating the Role of Radio in the Media Mix
Can Neuro Tools Stop Market Share Loss?
How can we be Sure our Ad Concept is Going to Sell?
Influencing Subconscious Behavior by Music and Lighting in a Restaurant
Reducing Fear in Advertising Shelter Pets
Beyond Bread and Butter – Advanced Packaging Design Through Neuroscience
The Zero Moment of Memory
Of India, Markets and Neuroscience
Implicit Measures - What is it? How to use it?
The Influence of Oxytocin on Advertisements
What Does Eye Tracking Reveal About the Effects of Buying Impulsiveness?
Tracking Cognitive and Emotional Processes During the Observation of TV Commercials
Emotional Spillover Effects in TV-Commercials
Online Conversion Optimization
The Highest Sales Response Rates in Living Memory
Using Neuromarketing in the Different Stages of Website Design
Rapid Neural “motivation” Responses Drive In-store Purchases
A Cognitive Capture™ System for Designing Optimal Narratives
Investigate the Deep Emotional Reasons Why Customers Use the Banking Services Provided by Wafacash.
Predicting TV Commercial Effectiveness from Moving Storyboards
Combining Neuroscience and Shopper Attitudes to Create In-Depth Retail Insight
Neuroscience-based Branding, Brand Engineering and B2B / B2C Communication
Reviving a Declining Confectionery Brand
Do High Attention-Prone Products Appeal More to Customers?
Improve Hospitality by Influencing Conscious and Subconscious Behavior
Fragrance Concept Testing
Usability of M-Commerce Applications
To encode odors, the sense of smell uses fast dynamics
Reality, the Great Illusion
There is No Magic Bullet!
The Usage Gap: Addressing a Habit Imbalance in Shopper Behavior
Judgement and Decision-Making
Subconscious mechanisms at the point of sale
Why the Subconscious Matters
Millennial Marketing Insights: The Millennial Generation Becomes Parents
Customizing the Shopping Experience: Red & The Holidays
Quick decisions in retail
Exploit Social Validation
Turning Expectations Into Customer Satisfaction
Appoint the relevant areas of promise
Turn your employees into ambassadors
Get more ROI on your brochures
Involve the pricing story and environment
Computer can read letters from the brain
Keep Your Customers Shopping...With Chocolate!
The neuro-logic of a purchase decision
Who are you and why should I buy?
Intuitive Consumers Aren’t Rational, but...
No more product packaging
Stress and Customer Response
Subconscious mechanisms at the point of sale
Stephen Sands Makes In-store Measurement