Now is the time to pre-register for the new Neuromarketing Fundamentals exam. As of March 18, 2021, the NMSBA will be offering a certification program for those who would like to prove and/or improve their Neuromarketing knowledge. The exam is based on the textbook Consumer Neuroscience (Cerf/Garcia-Garcia et.al.). To obtain the Neuromarketing Fundamentals Certification, participants need to pass the online exam with a 70% pass rate. The first 10 people that sign up for the exam, will get the textbook 'Consumer Neuroscience' for free.