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Free Videos on Neuromarketing

By Carla Nagel
news

FREE New Videos on Neuromarketing

In the next months, we will share some unique and fresh content in the form of video presentations. The videos will be online and freely available for a period of two weeks. So stay tuned! (sign up for our e-mail newsletter to receive reminders)

If you missed out on certain presentations, or if you cannot wait that long, join the NMSBA today. Corporate members and corporate vendor members of the NMSBA have immediate free, all-time access to the videos below and previous Neuromarketing World Forum presentations! Learn more on how to join »

September 10 - September 24, 2020:
Value of a Memory: Theory and Applications

• The importance of a brand or product to be "top-of-mind"
• How being top-of-mind influence consumer choice remains challenging.
• A novel computational neuroscience model of memory
• Precisely and accurately predicting the value of being top-of-mind

Ming Hsu, Associate Professor, and William Halford Jr. Family Chair in Marketing at the University of California

September 24 - October 8, 2020:
A Total Understanding of Decision Making

• Dynamic Decision-Making
• Complementary Role of Neurophysiological Channels
• Integrated Real-Life Measurement of Arousal to Evaluate Media Content

Manuel Garcia-Garcia, Global Science Organization, IPSOS

October 8 – October 22, 2020:
Future-Proof Your Customer Experience

• How friction in the customer experience impacts loyalty and corporate revenues
• Identifying roadblocks, alter them for the benefit of both business and customer
• Inspiration for changes that will create an effortless customer experience

Roger Dooley, Author of the bestseller 'Friction'

October 22 - November 5, 2020:
Breaking the 10-Second Attention Span Barrier

• Why cat videos no longer do the trick
• How to harness the power of psychology to boost conversion and revenue
• Tangible ways to attract customers and increase engagement in 10 seconds

Hope Horner, Founder, Lemonlight

November 5 – November 19, 2020:
The Persuasion Code: How to Apply Neuroscience for More Effective Communication?

• Why most efforts to persuade others are not optimized for the brain
• How customers use their brain to make (buying) decisions
• How to develop better marketing and sales messages based on neuroscience

Christophe Morin, CEO, SalesBrain

November 19 – December 3, 2020:
The Iron Man Case: Creating Brand Obsession Using BE Techniques

• Identifying the presence of context-dependent behaviors
• Behavior gaps and desired outcomes
• Designing activations

Phil McGee, President Decision Breakers

December 3 - December 17, 2020:
Emotion Polling with Photos

Emotion Polling with Photos

• Introducing Pictorial Implicit Association Testing (PIAT) with emOceanTM
• The advantages of emOceanTM for brands, ads, ideas, and even political candidates
• Case studies on the application of emOceanTM for politics and climate change policy

Elissa Moses, Partner, Bellwether Citizen Response, CEO, BrainGroup Global
Matthew Tullman, Managing Partner, Bellwether Citizen Response

December 17, 2020 – January 7, 2021:
Shaping Implicit Minds to Influence Consumer Behavior

• The next level in neuro: shaping consumer’s implicit minds to impact behavior
• Five behavioral strategies that help you shape thoughts and feelings
• Examples and theories behind these strategies

Paul Conner, Founder & CEO, Emotive Analytics

January 7 – January 21, 2021:
The Neural Mechanisms Behind Engagement

• Why movies like Pulp Fiction produce such lasting and vivid memories
• How the brain reacts to sponsored content
• How to predict the effectiveness of movie trailers

Roeland Dietvorst, Scientific Director, Alpha.One

January 21 – February 4, 2021:
What Makes a Good and Motivating Narrative?

• The role of intuitions and conflict play in decision-making processes
• How to measure narrative appeal at scale?
• Consequences for movie/ad performance models

Frederic R. Hopp, Senior Researcher, Media Neuroscience Lab
Rene Weber, Director, Media Neuroscience Lab