EyeSee has successfully concluded a round of private equity financing totaling 3 million euros from well-known Belgian investment firms. The main investors are ING Corporate Investments of Brussels, Belgium, and Smartfin Capital of Antwerp, Belgium acting as strategic financial partners. The new round of capitalization for EyeSee is geared towards further international business expansion and ongoing development in behavioral market research technologies and stabilizing further growth.
“We are convinced that EyeSee has the potential to be a key player in the highly innovative market for behavioral marketing research,” says Tom Bousmans, Private Equity Investment Director at ING Corporate Investments in Brussels, Belgium. “This is due to their uniquely qualified management and technology teams, their proven track record, and long-time market expertise. Through this substantial capital increase, we secure their continued growth. We believe in the strategic direction of EyeSee and the market potential for innovative market research.”
ING Corporate Investments, which is part of ING Belgium, and Smartfin Capital are investing 1,5 million euros each in EyeSee. Bart Luyten, a Partner at the technology investment fund Smartfin Capital comments: “As an investor in innovative companies, Smartfin Capital believes that this capital round will enable EyeSee to realize its full potential and become a key player in the behavioral marketing research sector.”