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Where can I study Neuromarketing?

Want to study neuromarketing? The NMSBA has put together a list of neuromarketing courses world-over. Click on the name of the program to reach the website of the program.

Bachelor

Bachelor Consumer Behaviour and Marketing, Reading University, England, 180 ECT

We live in a consumer-driven society. This BSc Consumer Behaviour and Marketing course enables you to understand how consumers think, and how this is essential to marketing and the formulation of policy.

Entry requirements: Typical offer: AAB-ABB, International Baccalaureate 32–34 points overall

Minors

Minor in Behavioral Neuroscience and Economy, Copenhagen Business School, Denmark, 22,5 ECT.

This minor trains students to integrate economics, psychology, and neuroscience in the commercial understanding and academic approach to consumer behavior and communication effects. 

Entry requirements: Students must have a pre-approval of the relevant courses from their home institution, and they must be an EU/EEA citizen or a Danish citizen (or have a residence permit equivalent to this), documented by a copy of their passport (and residence permit, if relevant).

 

Master's Degrees

Master's Degree in Neuromarketing (Spanish), Universitat Autònoma de Barcelona, Spain, 60 ECT.

This Master's degree is semi-classroom based (blended), with four months of teaching and work placements at the Communication Faculty on the Bellaterra Campus of the Universitat Autònoma de Barcelona and work placement centres, and the rest of the time is distance learning.

Entry requirements: Graduates and diploma holders. Profiles from: Business studies, Business Management and Administration, advertising, communication, social science and psychology.

 

Master in Applied Neuromarketing (Spanish), Universitat Politècnica de València, Spain, 90 ECT.

This objective of this master's is for students to develop skills to use Neuromarketing tools in market studies. This program consists of 415 contact hours and 485 hours of independent studies.

Entry requirements: A university degree is required.

 

Master Neuroimaging Methods & Applications, Cardiff University, England, 90 ECT.

This full-time MSc course aims to equip graduate students with the methodological tools to undertake neuroimaging research at the highest level.

Entry requirements: Applicants must hold a degree of a 2.1 standard or equivalent in a relevant science-based degree. This includes (but is not restricted to) physics, mathematics, engineering, biology, neuroscience or psychology-based subjects.

 

Master In Market Research & Consumer Behavior, IE Business School, Spain, 60 ECT.

The Master in Market Research & Consumer Behavior is a unique program that trains professionals to get inside consumers' minds in order to uncover and understand the motivations behind their behavior. This knowledge is critical to guide business strategies and actionable plans to address the market's wants and needs of today and anticipate those of tomorrow.

Entry requirements: Completion of a Bachelor degree, English language certificate, IE Global Admissions Test (you may provide
a GMAT or GRE instead).

 

Master in Cognitive Neuroscience, Radboud University, The Netherlands, 120 ECT.

During this master's, students study the cognitive and neural basis for diverse brain functions such as perception, action, language, attention, and memory.

Entry requirements: This research master's program is open to students with bachelor’s degrees in linguistics, physics, biology, medicine, mathematics, behavioral sciences, artificial intelligence or a related discipline. Next to that, there are specialisation specific requirements. English proficiency is required. 

 

Master Marketing and Consumer Psychology, University of Sussex, 60 ECT.

Learn how successful organizations use psychology to understand consumer behavior, and gain the skills to apply psychology in a business context. This course helps you prepare for careers in both disciplines. 

Entry requirements: A minimum grade, based on the country the degree is obtained in. Student's degree can be in any subject. They may also be considered for the course if they have other professional qualifications or experience of equivalent standing.

 

Master Economic Consumer Psychology, Leiden University, The Netherlands, 60 ECT.

This master's specialization makes students experts in the field of the psychological determinants of economic and consumer decision making. 

Entry requirements: Bachelor's degree from a Research University (not at a University of applied sciences / professional education) 
Sufficient knowledge of methodology and statistics (at least 20 EC) and knowledge on university level of certain topics.

 

Research Master in Cognitive and Clinical Neuroscience, Maastricht University, The Netherlands, 120 ECT.

This master's provides six top training tracks in cognitive and clinical neuroscience for students aiming to become researchers in academia, or envisioning a career in industrial, governmental, clinical, or other work environments. 

Entry requirements: Bachelor's degree and English proficiency 

 

Master of Science in Marketing & Consumer Insight Programme, Nanyang Technology University, Singapore.

Get in-depth insights into the psychology and behaviour of Asian consumers. Equip yourself with the skills to develop effective, value-added marketing solutions. And tap into the rapidly growing Asian markets to propel your company’s growth.

Entry requirements: Bachelor's degree, or equivalent. Minimum of two years' or more of full-time work experience. A GMAT (min. 600) or GRE (min. 320) score (NTU DI code is V24-ZV-13). On a case-by-case basis, this may be waived if the applicant has more than 5 years of full-time relevant work experience at point of admission and proficiency in English.

 

Online Master's Degrees

Online Master Neuromarketing (Spanish), ESCO- Escuela de Marketing y Comunicacion, Spain, 60 ECT.

Online course mostly for Spanish speakers, a great platform to understand the basics of the brain and relevant case studies related with Neuromarketing.

No entry requirements

 

Online Master in Neuromarketing and Consumer Behavior (Spanish), Universitat de Barcelona, Spain, 60 ECT.

The master's in neuromarketing and market research is designed to meet the needs of companies which require professionals with the skills to collect and analyze market information, enabling them to make the most appropriate strategic and operational decisions.

No entry requirements

 

Online Master in Neuromarketing (Spanish), Universidad Nebrija, Spain, 60 ECT.

The Master Neuromarketing will teach you the techniques that are being used by managers of marketing, communication and branding to analyze the responses of consumers to stimuli in a brand. 

No entry requirements

 

Online certificate

Certificate in Media Psychology with an Emphasis in Media Neuroscience, Fielding Graduate University, United States, 24 ECT.

The online post graduate certificate reveals new research modalities that help understand and predict the effectiveness of stimuli on the brain. This is designed for professionals of varied backgrounds who want to learn and apply persuasion theories based on ground-breaking neuromarketing research.

Entry requirements: Official transcript

 

Do you have any further questions, or think there's information missing? Please contact Verona Schrijvers.