Neuromarketing Science & Business Association (NMSBA)

  • November 13, 2015 14:05 | Anonymous

    Click here to see the pictures of the Shopper Brain Conference which took place in Amsterdam last month. It was a wonderful event where many insights have been shared. Want to be part of this event in 2016 in Chicago (June 23-24) or Amsterdam (Oct 20-21)? 

    Register now as prices increase daily! 

  • October 13, 2015 10:41 | Simone Oude Luttikhuis

    We are proud to announce the first NMSBA Student Council. The NMSBA Advisory board has chosen the three most suitable candidates out of all applications. Congratulations to: Ingrit Moya, Joanne Harris & Michelle Stölting and good luck in your new role!

    Learn more about Ingrit, Joanne and Michelle here »

  • October 13, 2015 10:40 | Simone Oude Luttikhuis

    Science section: We welcome all researchers of relevant peer-reviewed publications to summarize their best work of the year in laymen terms. Learn more »

    Business section: Platinum and Gold NMSBA members have the opportunity to showcase their best case of the year. Learn more »

  • September 21, 2015 11:53 | Simone Oude Luttikhuis

    Big news about the Neuromarketing World Forum in Dubai April 4-6, 2016!

    1. Ask Ariely: Dan Ariely will answer your questions! Send your pressing questions about branding, marketing or decision making today. We will select the best questions and Dan Ariely will answer them on video during the forum.

    2. Burj al Arab: The official conference dinner will be held at the only 7* hotel in the world. On April 5th, you will be wining, dining and meeting new colleagues in the iconic Burj al Arab.

    Make sure to register for THE neuromarketing gathering in 2016 at

  • September 09, 2015 09:53 | Carla Nagel (Administrator)
    Science section: We welcome all researchers of relevant peer-reviewed publications to summarize their best work of the year in laymen terms. Learn more »

    Business section: personal and corporate NMSBA members have the opportunity to showcase their best case of the year. Learn more »

    Both sections are filled on a first-come first-published base, so make sure your contribution is the first!
  • August 18, 2015 14:52 | Carla Nagel (Administrator)
    Neuromarketing & Food
    Issue #14 of Neuromarketing Theory & Practice is dedicated to neuromarketing and food. Are you interested in contributing to this issue, read the submission guidelines here
    . Note that the deadline for submissions September 15.

  • August 15, 2015 14:50 | Carla Nagel (Administrator)
    The call for submissions for speaking at the fifth edition of the Neuromarketing World Forum 2016 (April 4-6 in Dubai, UAE) is ending on August 31.
    Learn more »

  • August 14, 2015 08:37 | Simone Oude Luttikhuis
    Last week, the latest edition of the only publication on neuromarketing, Neuromarketing Theory & Practice (NTP), is released.

    With articles on the symbolic meaning of brands, neuromarketing vs. big data, neuromarketing and agencies and interviews with Joe Willke, Carl Marci, David Forbes and Kimberly Clark we think it is one of the best editions so far.

    NTP is included in most NMSBA memberships. Join now to get immediate access to this issue (and previous editions).
  • July 08, 2015 15:51 | Simone Oude Luttikhuis
    With our fast growing community of student members, the Neuromarketing Science & Business Association decided to start a Student Council to better serve and understand the needs of our student community. The three members of the Student Council will be appointed by our Board of Directors. Student members of the NMSBA can send their resume and motivation to before September 15, 2015.
    For more information, term and other information please visit:
    If you have any questions, our team is delighted to answer them. Mail
  • July 03, 2015 08:55 | Simone Oude Luttikhuis
    NEW: Online Only Membership for Students
    We are aware of the fact that students live on a shoestring budget, so we opened online only student memberships today! For only €29 / year you are involved in our community. This might be of interest for those who have the ambition to become more active in our community, as we will launch a Student Council this September (more info will follow)!

    NMSBA Student Memberships are available for full time students studying fields related to neuromarketing, like neuro economics, behavioral economics, neuroscience, behavioral neuroscience, market research, advertising or marketing. Compare the plans here and join today! 
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