Neuromarketing Science & Business Association (NMSBA)

  • August 14, 2015 08:37 | Simone Oude Luttikhuis
    Last week, the latest edition of the only publication on neuromarketing, Neuromarketing Theory & Practice (NTP), is released.

    With articles on the symbolic meaning of brands, neuromarketing vs. big data, neuromarketing and agencies and interviews with Joe Willke, Carl Marci, David Forbes and Kimberly Clark we think it is one of the best editions so far.

    NTP is included in most NMSBA memberships. Join now to get immediate access to this issue (and previous editions).
  • July 08, 2015 15:51 | Simone Oude Luttikhuis
    With our fast growing community of student members, the Neuromarketing Science & Business Association decided to start a Student Council to better serve and understand the needs of our student community. The three members of the Student Council will be appointed by our Board of Directors. Student members of the NMSBA can send their resume and motivation to before September 15, 2015.
    For more information, term and other information please visit:
    If you have any questions, our team is delighted to answer them. Mail
  • July 03, 2015 08:55 | Simone Oude Luttikhuis
    NEW: Online Only Membership for Students
    We are aware of the fact that students live on a shoestring budget, so we opened online only student memberships today! For only €29 / year you are involved in our community. This might be of interest for those who have the ambition to become more active in our community, as we will launch a Student Council this September (more info will follow)!

    NMSBA Student Memberships are available for full time students studying fields related to neuromarketing, like neuro economics, behavioral economics, neuroscience, behavioral neuroscience, market research, advertising or marketing. Compare the plans here and join today! 
  • June 23, 2015 10:58 | Simone Oude Luttikhuis

    This autumn, innovative shopper marketers gather in Amsterdam for the third edition of the successful Shopper Brain Conference. This year with speakers from LEGO and Unilever and contributions of David Lewis, Kimberly Clark, Malaika Brengman and more. Review the full agenda 

    But there is more...

    In only 1 year the Shopper Brain Conference goes Chicago. On June 23-24, 2016 US retailers, shopper marketing experts and neuromarketers will gather in the mid west. 


    This conference applies 'a year full of mini-early birds' - the earlier you book, the better your price. From today onwards, the price will increase with $1 per day ($2 for a full conference pass) until the first day of the event. Today you pay $200 for a full conference pass! This is a huge discount, as the regular price for a full conference pass is $932.

    Read more information about both editions of the Shopper Brain Conference at

    Register Now for Chicago 2016

  • June 08, 2015 15:18 | Simone Oude Luttikhuis
    Neuromarketing in Your Country
    The NMSBA has members in 91 local countries and counting. To better serve these communities, we just launched ‘country pages’. These pages include a local directory listing of neuromarketing companies, upcoming events and educational programs. Colombia, Denmark, the Netherlands and Portugal are already published (click here). Contact your local chair to launch a local page in your country, or register your company here if it's missing in our directory.

    Help the ARF to reveal Insights on Cross-Platform Interactions
    The ARF just released a call for proposals on consumer insights related to cross-platform interactions. In our opinion, an opportunity to showcase the USP of neuromarketing research. Read more about the requirements here.

    AUCTION: Back Cover Advertisement in Neuromarketing Theory & Practice #13
    We offer the unique opportunity to bid for a back cover ad in our quarterly Neuromarketing Theory & Practice (NTP) Issue #13, starting with 99 Euro cents. We will contact the highest bidder next week to work out the details. Go to our LinkedIn community, place your bid now and maybe your organization will shine on the back of NTP next month!

    20 Euro discount on NMSBA Membership Plans
    A paid membership of the Neuromarketing Science & Business Association (NMSBA) will bring you knowledge, an international network and access to the latest news on neuromarketing globally. Join us before June 30 and receive a discount of €20 on all paid plans! Go to use the discount code SCIENCE&BUSINESS and join today! 

    Shopper Brain Conference
    The third edition of the successful Shopper Brain Conference is planned on October 15-16. This conference is the only international event that connects retail with neuromarketing. A year full of mini early birds is applied, so if you register today you’ll get a 258 euro discount.

  • June 01, 2015 07:16 | Simone Oude Luttikhuis
    20 Euro discount on NMSBA Memberships
    If you join the NMSBA as a paid member before June 30, you'll
    - receive a discount of 20 Euro
    - get immediate access to the latest issues of Neuromarketing Theory & Practice
    - have access to the international community of neuromarketing experts via our online networking tool
    Go to use the discount code SCIENCE&BUSINESS and join our community full of neuro-minded people today! 

    Shopper Brain Conference:
    The place where retail meets neuromarketing

    Visit Amsterdam during the 3rd edition of the Shopper Brain Conference on October 15-16. The only event at the innersection of neuromarketing and shopper marketing, proudly hosted by POPAI Benelux and the NMSBA. International top speakers will share the latest findings from the brain and interact with the audience on a better consumer connection in the challenging age of the omnichannel retail environment. Click here to register today, a year full of mini earlybird* applies! (140 days til event equals 280 euro discount!) 
  • May 27, 2015 13:22 | Simone Oude Luttikhuis

    Call for Proposals Neuromarketing World Forum 
    Submit your 2016 Neuromarketing World Forum presentation proposal today! The NMSBA is accepting proposals for the main conference programming track. Proposals must be submitted by email before August 31, 2015 by using 
    The Neuromarketing World Forum 2016 will be held on April 4-6, in the "Shopping Capital of the Middle East": Dubai. Some of the world’s tallest, biggest and futuristic structures are situated here. Biggest mall, tallest hotel, second largest man-made marina, and the world’s largest aquarium are located in Dubai. That’s the reason the Neuromarketing World Forum’s theme of 2016 is “Imagine the future of marketing”

    This, more general theme, aims to bring neuromarketing in a broader perspective. What can neuromarketing and behavioral sciences bring to marketing in general? What kind of insights innovate the process of introducing new services? Is applying neuromarketing possible in B2B marketing? The NMWF16 program committee is aiming to inspire the audience with the latest neuro news, applicable in business' daily operations.

    Find all information regarding the call for proposals here

    What: Call for proposals Neuromarketing World Forum April 4-6, 2016 in Dubai
    Deadline: August 31, 2015
    Send to:

    More info »

    Let's Melt the Icebergs in Dubai!

  • May 15, 2015 13:46 | Simone Oude Luttikhuis
    Neuromarketing Theory & Practice is out!
    This issue includes: an interview with Roger Dooley, all about Implicit Measures, a report about the Neuromarketing World Forum in Barcelona and much more! This quarterly (online and print) is included in most memberships.
    Not a member yet? Review the options and join now! 

    Program Committee of the Neuromarketing World Forum has started!
    Last week we had the first meeting with the program committee of the fifth edition of the Neuromarketing World Forum and they are thrilled to create the best agenda ever! You can review who is on the team here. The Neuromarketing World Forum 2016 will take place in Dubai, April 4-6. We hope to welcome all of you! Super early bird registration fees are open as of today! 
    Save the Date:
    Shopper Brain Conference, October 15-16, 2015, Amsterdam
    Neuromarketing World Forum 2016, April 4-6, Dubai
  • April 30, 2015 16:50 | Carla Nagel (Administrator)

    Neuromarketing Theory & Practice #12 is out! If you join today, you'll get immediately access to the publication. Issue #12 contains an interview with Roger Dooley, report of the Neuromarketing World Forum in Barcelona, background article on Implicit Measures and much more: Join now!

  • April 20, 2015 15:54 | Carla Nagel (Administrator)
    We are very excited to announce the addition of a client seat. This is a full NMSBA Board position that is added to the current team to serve the business side of our community better. As Andrew Smith (Director of US Consumer Insights for The Hershey Company) had the largest number of votes applicable for this role, the Board decided to invite him to immediately join the NMSBA Advisory Board. We are happy and honored that he is willing to join.
    The full NMSBA board of directors 2015-2018 consists of the following individuals:

    • Ale Smidts
    • Andrew Smith (client seat)
    • Christophe Morin
    • Richard Silberstein (president)
    • Rafał Ohme and 
    • Steve Genco.

    Andy: welcome to the team! 
Powered by Wild Apricot Membership Software