Neuromarketing Science & Business Association (NMSBA)

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  • December 10, 2012 08:50 | Anonymous

    Members can upload an official NMSBA Membership badge to their website or blog or other profile pages. Please contact us to receive the code snippet to integrate the badge in your website.

  • December 03, 2012 08:49 | Anonymous

    Become a member today and receive the third issue of the quarterly magazine Neuromarketing Theory & Practice in your mailbox. In this issue:

    • Interview with Hilke Plassmann
    • Eyetracking: diagnosing what's causing miscommunication
    • Research update: fMRI Analysis with Multivariate Pattern Analysis

    and much more! Want to receive the latest issue in your mailbox? Join now! 

  • November 23, 2012 08:47 | Anonymous

    Win €3000 (euro) Cash and a free ticket to the Neuromarketing World ForumIs the outcome of your research valuable for business? Do you like to meet the neuromarketing industry and tell them about what your work? Then enter the Neurotalent of the Year 2013 competition!

    Review all 2013 Submissions


    The Competition is open to students focused on consumer neuroscience, neuroeconomics, marketing, market research, neuromarketing or other relevant studies. They should provide a copy of their valid student ID with the submission form.


    To enter, write a paper of maximum length 2 A4 that describes your approach, methods, outcomes and practical consequences for business. Include it in the online submission form and optionally include a video as a teaser for your research of maximum 90 seconds before 1 February 2014.

    Your submission will be published on the NMSBA Website on

    Optional video content:

    • Explains why your research is of immeasurable value to business
    • Must provide information about your own research
    • Is presented by you - the person who will present the research in case of winning the contest

    The three winners will receive a free ticket to the Neuromarketing World Forum*, as well as the opportunity to present their research in a 10 minute elevator pitch on the main stage.


    The participant with the highest number of Facebook likes and two participants chosen by NEUROHM and NMSBA become together the three finalists. From the three winners, the NMSBA and NEUROHM will choose the Neurotalent of the Year 2013, who will also receive a € 3000,- (three thousand euro) cash bonus.

    All three winners receive professional training for their presentation during their stay in New York. 

    All participants will receive the information about the winners at 4 February 2014 latest. For more information contact the NMSBA office on

    *Already booked your ticket? Do not worry. You get a refund in case you'll win the competition!


    By submitting an entry, participant represents and warrants that all information participants enter is true and complete to the best of participant’s knowledge.



    It is our mission to bridge the gap between science and business. In the next edition of the Neuromarketing World Forum, the three winners will have the opportunity to present their work on the main stage of the conference. It is their task to inspire the audience with their research. The focus should be on the business side: why is your research valuable for business? 

    The Neurotalent of the Year 2014 is sponsored by NEUROHM.
  • November 09, 2012 08:41 | Carla Nagel (Administrator)

    On 9 November 2012 the NMSBA announces the Neuromarketing Code of Ethics. The code represents a first step towards adopting international standards applied to using neuroscientific methods to study the effectiveness of advertising campaigns, packaging and product design, as well as communication campaigns from non-profit organizations and government institutions.
    The purpose of a Code of Ethics for the neuromarketing industry is to address three important issues:

    • Restore the confidence of the public in the legitimacy and integrity of neuromarketers
    • Ensure neuromarketers protect the privacy of research participants
    • Protect the buyers of neuromarketing services

    NMSBA members will respect these principles as a condition of membership. 
    The full code can be read on:

    For more information or questions, contact us at

  • November 02, 2012 08:39 | Carla Nagel (Administrator)

    It is possible to become a student member of the NMSBA for a reduced membership fee of 89 euro. NMSBA student membership is open for all students and PhD students with a relevant background (like neuromarketing, neuroscience, marketing, communication, economics, etc). 

    If you are interested in joining the NMSBA as a student, including reduced membership fee, please send:

    1. a copy of your student ID 
    2. the expected year of graduation
    3. name and category of your program
    4. name of the institute to

    On approval, you´ll receive within 3 working days a personal student verification code you can use for registration as a student member.

    Classification Membership requirements Rights, benefits and limitations Financial implications
    Student member - Interest in field
    - Evidence of tertiary education enrolment at undergraduate or postgraduate level.
    - Reduced registration fees
    - Neuromarketing Magazine
    - No voting for office barears
    - 89 euro / year, including taxes
    - 50% discount on NMSBA activities
  • October 15, 2012 08:37 | Carla Nagel (Administrator)

    Do you want to exchange links and ideas about neuromarketing? Join our public Facebook group on:

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