Please send out the information below to submit your contribution to the scientific section of the 2017 Neuromarketing Yearbook. This section only includes summaries of earlier peer-reviewed published material.
1. Problem Description
(maximum of 200 words divided into two paragraphs)• What is the topic of research?
(maximum of 300 words divided into no more than three paragraphs and with restricted technical detail)• Explain why the specific approach was selected
(maximum of 300 words divided into three paragraphs)What was the outcome of the research?
(maximum of 100 words)Imagine yourself as the reader; as a market researcher, marketeer or business leader, what general outcomes or conclusions can be derived from the research
(optional, maximum of 100 words)Perhaps you have suggestions for further research, a personal idea on the consequences for business or marketing, or just a quote that summarizes your case