NMSBA BOARD / gemma calvert

Founding partner, Neurosense

Professor Gemma Calvert BSc DPhil CPsychol FRSA is the Founder and Managing Director of Neurosense Limited, one of the world's longest established Applied Neuroscience and Neuromarketing companies.

Her research expertise spans the fields of consumer neuroscience, functional human brain imaging and behavioural psychology.  She has published extensively in high profile scientific journals, including Science and Nature Neuroscience and her research has been featured in the international media including CBS 60 minutes, BBCs Inside Out and World Business programs, Time Magazine, Newsweek and the Economist.  Over the past 10 years she has acted as an advisor to numerous global packaged goods companies, fragrance houses and government departments including the French Prime Minister’s office.

Prior to her academic career, Gemma worked as an Account Manager for FKB Carlson, developing sales promotional and direct marketing strategies for clients before returning to academe. She has a BSc in Social Psychology from the London School of Economics and in 1994 won a prestigious Medical Research Council Scholarship to the University of Oxford where she undertook her DPhil in Clinical Medicine, specialising in the then nascent field of human functional brain imaging.  In 1997 she was awarded a Medical Research Council Fellowship and became Director of Multisensory Research Group based at the University of Oxford’s Department of Physiology funded by a Wellcome Trust Career Development Award. In 2008 she was appointed to a Chair of Applied Neuroscience at the University of Warwick.  Professor Calvert is a Chartered Psychologist and Fellow of the Royal Society for Arts and Business.