NMSBA Board / christophe morin

CEO and co-founder, SalesBrain

I believe I bring both the business experience and academic credentials required to promote neuromarketing around the world. I created SalesBrain in 2002 with the goal of offering neuromarketing services that leverage new discoveries on the brain. In the last 10 years, SalesBrain has served over 30,000 executives and opened offices in Italy, Spain, the UK, Turkey and the USA countries.

After holding the role of CMO of several large corporations including ZapMe, a publicly traded company that rocked the advertising world during the .com boom, I eventually turned my attention to the study of the human brain and decided to pursue a PhD in Media Psychology. I also hold two masters degrees in business and psychology. In 2002, I co-authored the best seller "Neuromarketing", a book explaining in layman terms how consumers use their brains to make decisions. The book is now published in 10 languages.In 2009, I conducted breakthrough research on the role of oxytocin in advertising effectiveness which was featured at the 2010 Society for Neuroscience conference. This research earned me a special Great Mind Innovation Award from the Advertising Research Foundation in March 2011.

I recently have joined the teaching faculty of Fielding Graduate University to instruct neuromarketing and media psychology.

Here are some links pointing to some of my work and publications as a neuromarketing expert.

• Article on Neuromarketing published in Society (Jan 2011)
• Article on Research on Oxytocin and Advertising Effectiveness in collaboration with Dr Zak

Video links: http://www.youtube.com/watch?v=fRy88FQvgbg

Corporations like GE, Alcatel, Fairchild, and more seek my advice as CEO of SalesBrain www.salesbrain.com which I co-founded in 2002.