Neuromarketing Science & Business Association (NMSBA)

  • Home
  • Industry News
<< First  < Prev   1   2   3   Next >  Last >> 
  • April 15, 2015 11:30 | Carla Nagel (Administrator)

    Dentsu Aegis Network today announces the acquisition of Forbes Consulting Group, a leading full-service consumer insight firm headquartered in the US that provides deep insight into the emotional motivations that drive consumer behaviour. The acquisition of Forbes Consulting Group will bring Forbes’ patented suite of applied neuroscience methods, MindSight® emotional assessment technologies, into the network’s portfolio of industry-leading consumer insights tools.

    Headquartered in Lexington, Massachusetts and founded in 1985 by David Forbes, PhD, the firm specialises in providing deep psychological insights into a brand’s current customers and its overall marketplace through both quantitative and qualitative research and analysis. Its patented MindSight® tool was first introduced in scholarly journals in 2011 and is now used by many major brands.  It uses groundbreaking non-cognitive techniques to identify the underlying and often unconscious motivations that govern consumer behaviour and to measure the extent to which a brand’s communications and customer experience are activating these motivations.

    Forbes Consulting Group will become part of Copernicus, Dentsu Aegis Network’s data-driven marketing strategy consultancy, with Forbes Consulting Group’s founder David Forbes taking the position of Chief Innovation Officer of Copernicus.

    “Data and consumer insights continue to transform core business processes and decision-making for our clients,” said Rob Horler, CEO, Dentsu Aegis Network US.“The addition of Forbes Consulting Group to both Copernicus and Dentsu Aegis Network strengthens our ability to innovate and transform complex consumer data into strong business solutions, and allows us to move with speed and precision to help our clients grow.”

    "This acquisition represents an important component of our strategy to provide to clients a thorough, and actionable, understanding of what and why consumers will buy, and how companies can dramatically improve their marketing and innovation strategies,” said Peter Krieg, President and CEO of Copernicus. “Forbes Consulting Group’s expertise in deep consumer insights will advance our capabilities significantly, and the synergies between our companies present a strong value proposition for our clients.”

    “We are thrilled to be joining Copernicus and Dentsu Aegis Network. Our shared vision for the data-driven future of marketing, as well as our complementary sets of tools, capabilities, and values, makes this is a perfect match, and will increase our collective ability to guide better business and marketing decisions by our clients,” said David Forbes, Founder, Forbes Consulting Group.


  • March 20, 2015 15:08 | Simone Oude Luttikhuis

    source: realeyes

    Realeyes has licensed their leading emotion measurement technology to Virool as the basis of their ground-breaking eIQ product. For the first time ever, brands will be able to know exactly how their content is affecting consumer engagement live in session using Live Emotion Measurement.

             Industry_first

    elQ_VideoTargeting

     

    How It Works

    No need for a sample test audience as people opt-in from their own device wherever and whenever they’re watching, making the data collection instant for the brand and seamless for the viewer. 

    Emotion data is collected in real-time and instantly reported online, enabling brands to see how real audiences respond within a single dashboard and react to their content performance as it’s happening.

    Curious? Check out the demo.

    How It’s Used

    Getting emotion data in real-time enables brands to know which creative is performing well, and which demographic segment is best responding, making in-flight optimization fast and simple. You can also use it for pre and post-campaign analysis, from A/B testing multiple creatives, to measuring overall performance.

    > Read Blog.

    elQ_Dashboard


     


  • February 10, 2015 12:03 | Carla Nagel (Administrator)
    iMotions recent software launch – Attention Tool 5.4 – comes with a full suite of additional best in class hardware integrations and features, enabling researchers to further elevate their research in a variety of disciplines. This release places iMotions at the forefront of automated human behavior research!

    Wireless integration with ASL eye tracking glasses in combination with EEG is now a reality allowing realtime feedback from in-store and real life environmental research.

    New plug and play integrations include the VT3 and VT3 mini eye trackers from EyeTech – their newest 60 hz eye trackers which comes at a very competitive price point.

    Additional plug and play integration to the high speed EyeLink 1000 eye tracker from SR Research and support for high precision synchronisation between the Tobii TX300 eye tracker and stimuli presentation via the Stimtracker.

    More information on: this website 

  • October 27, 2014 14:37 | Simone Oude Luttikhuis

    Click here to see the original post

    OMAHA, Nebraska and CAMBRIDGE, Mass (October 22, 2014) – iMotions and The University of Nebraska at Omaha (UNO) announces the brand new official home of the Jack & Stephanie Koraleski Commerce and Applied Behavioral Laboratory (CAB Lab) undefined a state of the art mega research facility that places the UNO College of Business Administration on the forefront of neuromarketing research.

    The lab, which will be officially dedicated on Friday, Oct. 24, in the UNO College of Business Administration, will allow scholars to explore topics including:

    - entrepreneurial insight
    – complex problem solving
    – individual and group cognition
    – team collaboration
    – cognitive biases in decision making
    – use of social media in extremist group’s propaganda
    – emotional effects of online advertising.

    Operations of the lab will be led by a core research group comprised of faculty from the College of Business Administration and from the College of Information Science and Technology. Initial research projects examine how online messages influence individuals toward violent groups, the cognitive processes underlying the development of novel and valuable solutions to strategic management problems, and the interaction of automation and human cognition when making decisions in times of stress and crisis.

    “We are so grateful for the vision and generosity of the Koraleski family,” Doug Derrick, assistant professor of IT Innovation at the UNO College of Information Science and Technology. “This lab will provide insights into some of the most important research questions of our day and will help unlock the connections between our thoughts, emotions, physiology and actions. These factors are the core of the human experience regardless of the field of research; thanks to the Koraleski’s foresight, UNO is now uniquely positioned to achieve meaningful understanding into these fundamental relationships.”

    The Oct. 24 dedication, which is invite only, but open to the media, will feature guests from industry, government and academia. Faculty and students trained on the Koraleski CAB Lab instrumentation and equipment will provide demonstrations of capabilities and discuss their research projects with guests. iMotions Founder & CEO, Peter Hartzbech, will also be attending.

    “A behavioral lab of this size and complexity differentiates UNO College of Business Administration from other universities in a significant way,” said Gina Ligon, assistant professor of management. “We benchmarked 22 behavioral labs in business schools and were able to build one that offers our researchers and collaborators a combination of the cutting edge technology that is just not found at any other school in the nation. This unique resource will allow faculty to be on the forefront of leadership, influence, decision making, and other applied behavioral research.”

    Conceived by a group of visionary researchers across multiple disciplines at UNO, the new Koraleski CAB Lab provides researchers with the tools to capture and analyze rich neuro-physiological data by combining eye-tracking, pupil dilation, facial expression, skin conductance (GSR) and electroencephelography (EEG).


    Additionally, the lab features a mobile component, which can be used in field research. This combination of technologies is rare among business schools.

    The College of Business Administration is partnering with Cambridge-based iMotions, the developer of the leading biometric and neuromarketing research platform, Attention Tool®, to provide the equipment/technology and software housed in the lab.

    “We are very proud to deliver leading edge technology to this brand new mega lab at University of Nebraska at Omaha,” iMotions Founder and CEO Peter Hartzbech, said. “It has been a long and thorough selection process and we are excited to bring this brand newly design mega lab up in the World class biometric research level from the get go. We look forward to follow all the exciting research and publications that will come out of this lab over the next many years.”

    For more information on the new Koraleski CAB Lab, or the Oct. 24 dedication, please contact Charley Reed, UNO media relations coordinator, at 402.554.2129 orunonews@unomaha.edu.

    Other Thoughts on the Lab from UNO Faculty

    “What is so exciting about the Koraleski CAB Lab is the opportunity it provides for researchers and students alike,” said Erin Pleggenkuhle-Miles, assistant professor of management. “Not only do faculty now have access to cutting-edge technologies that will provide a unique look inside the black-box of human cognition and behavior, but students have the opportunity to engage in that research undefined be it through participation in a study, or in assisting in research design. It is a unique situation at a business school and one that makes me excited and proud to be part of.”

    “As the availability and speed of information increases, the need to understand and model human cognition and behavior has become increasingly relevant,” said Leif Lundmark, assistant professor of management. “The end goal is to provide unique contributions to existing theory while simultaneously identifying practical improvements in how individuals and groups operate in a complex and dynamic business environment.”

    About iMotions A/S (imotionsglobal.com)
    iMotions is an eye tracking and biometric sensor software platform company originally founded in 2005, headquartered in Copenhagen, Denmark with a US office at MIT in Cambridge, Massachusetts, USA. iMotions develops and markets Attention Tool®, which is the most comprehensive, easy to use and scalable bio sensor and eye tracking software platform available in the market today. The platform is designed with and for Market Research companies, Universities, Usability Labs and Gaming companies, and Neuromarketers. iMotions has clients in 40 countries and many major Brands, Corporations and Universities use its Attention Tool software such as Harvard University, Yale University, P&G and Nestle.

    About the University of Nebraska at Omaha


    Located in one of America’s best cities to live, work and learn, the University of Nebraska at Omaha (UNO) is Nebraska’s premier metropolitan university. With more than 15,000 students enrolled in 200-plus programs of study, UNO is recognized nationally for its online education, graduate education, military friendliness and community engagement efforts. Founded in 1908, UNO has served learners of all backgrounds for more than 100 years and is dedicated to another century of excellence both in the classroom and in the community.


    More info »

  • August 06, 2014 14:42 | Simone Oude Luttikhuis


    The BVA-SGMAP case study on the nudge approach initiated with French taxpayers receives the recognition of the market research industry At the ESOMAR (international association of market research professionals) Congress, held in Nice from 7 to 10 September 2014, BVA won the Esomar Best Case History Award for its paper entitled "French Government: Nudge Me Tender". The prize was given by a jury of market research professionals among 210 papers submitted during the congress.

    BVA was awarded for the nudge approach aimed at providing support to the French Ministry of Finance and the Secretariat-General for Government Modernisation (SGMAP) to encourage French taxpayers to switch from paper to online tax returns. The award-winning paper outlines the various stages involved in the exclusive NudgeLab methodological process, as well as the results of this campaign. Nudge fosters behavioural change Nudge is a concept which stems from Behavioural Economics and has revolutionized understanding of people’s decision-making process. By gaining a better understanding of the way (both conscious and unconscious) in which people make decisions, they can be guided in the adoption of a behaviour which is good to them or the collectivity.

    Following years of experiments with leading researchers, in late 2013 BVA established its BVA Nudge Unit to support brands and public policies in speeding up behavioural changes using nudge strategies. A relatively recent approach in the market research sector which has earned its stripes with this recognition from the profession. The ESOMAR jury noted: " excellent paper with immediate applications of the nudge design. Grounded in a solid business case with proven results and more to come. » Further information about the "French Government: Nudge Me Tender" paper is available on the ESOMAR website under PUBLICATIONS 

  • January 22, 2014 15:00 | Simone Oude Luttikhuis
    Over 3000 Facial Coding Studies Conducted in Last Year; Now Standard in World’s Leading Copytesting Solution.

    Millward Brown, a global leader in brand, media and communications research, today announced it has carried out more than 3,000 facial coding studies over the last year, an annual growth rate of 700%. The world’s largest provider of neuromarketing solutions also announced that Affectiva’s Affdex™ facial coding technology is now included as standard in Link™, Millward Brown’s pioneering and award-winning copytesting solution, significantly expanding its ability to optimize advertising.

    Millward Brown and Affectiva first partnered to offer the service to brands in 2012. Today’s announcement means that all Link studies will seamlessly integrate automatic classification of moment-by-moment facial responses to adverts with viewers’ verbal responses.

    It will also enable marketers to:
    • more quickly identify branding moments and cues that did or did not work well; 
    • pinpoint the emotional power of ads that can be difficult to explain in detail with survey responses; 
    • improve the ability of Link to predict sales effects with even more accuracy by picking up important information in respondents’ instinctive responses (such as frowns, smiles or eyebrow movement) that complements the survey data. 
    Graham Page, Head of Millward Brown’s Consumer Neuroscience Practice, said, “We are seeing an explosion in the use of facial coding research by brands from more than 60 countries around the world. By integrating this technology with our established survey based research we are able to deliver a level of emotional insight simply not achieved by either approach alone. It’s been interesting to see that measuring people’s facial expressions in response to an ad seems to be able to capture subtle negative responses that are not necessarily reported elsewhere in Link but which end up being really important to the ad’s success in-market.


    The challenge with neuromarketing to date,” he continues, “is that it has not been able to operate at the scale and price point that are necessary in the day-to-day market research world. By including facial coding with Link we’re able to make neuromarketing scalable for the first time.”

    Page points to companies like Kellogg’s UK and Unilever who have already adopted facial coding for advertising pre-test research.

    Global Brand Director for Creative Development at Millward Brown, Daren Poole, added: “The addition of facial coding to Link, along with new measures to evaluate the potential of advertising to build long-term equity, gives us and marketers a solution that is unrivaled in terms of its scope”.

    Link has been used on more than 100,000 adverts (in finished and unfinished form) since its inception. Around 10,000 new Link studies are conducted every year. The inclusion of facial coding measurements in Link as standard will make it the most widely used neuromarketing tool globally, regularly used by the world’s biggest advertisers.
<< First  < Prev   1   2   3   Next >  Last >> 
Powered by Wild Apricot Membership Software